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What is a Design Brief? Understanding Visual Language and Elements of Design
What is a Design Brief? What is Visual Language of Communication? How do Elements of Design help decode a Design Brief? How does a Colour & Style Forecast influence a Design Collection? How does a final product line satisfy a Design Brief?

omemy tutorials
Apr 2613 min read


The Rules Fashion Lives By: Pam Aunty Writes In! Principles of Fashion
Principles of Fashion govern how fashion as a system behaves over time, across seasons, across cultures, across economies. Fashion is genuinely principled. It mirrors who we are as a society at any given moment. Understanding these principles does not make you a slave to trends. It makes you a more conscious, confident dresser; and always the most stylish people in any room. Forecasters do not need to predict a war or a recession to factor these things in. They simply need to

omemy tutorials
Apr 810 min read


When the Alphabet Knows Its Grammar: Principles of Design in Fashion
Get another lesson in design from Pam Krishnan-Principles of Design! Whether you design clothes, style interiors, create textile crafts, or simply stand in front of your wardrobe every morning; design has a language. And like every language, it rewards those who bother to learn it properly. PRINCIPLES OF DESIGN- Balance, Emphasis, Proportion, Rhythm, Harmony - These are your grammar rules. And once you understand them, your designs will not just be correct. They will communic

omemy tutorials
Mar 3011 min read


Elements of Design in Fashion - It's Not About 'Beautiful', It's About 'Appropriate'!
Learning the elements of design is like learning the alphabets of a new language. Right now, as a new designer, imagine those four pots sitting in front of you every time you receive a brief: Colour, Line, Texture, Shape/Silhouette. Ask yourself: what line suits this mood? What colour fits this occasion? What texture tells this story? What shape serves this purpose? Pick one answer from each pot, bring them together. Every design brief can be answered by dipping carefully int

omemy tutorials
Mar 236 min read


Dressed for the Future: A Beginner's Guide to Fashion Seasons and Fashion Forecasting
Understanding fashion seasons and forecasting is not just for designers or big retail buyers.It matters for anyone who makes decisions about clothes, fabric, accessories, or inventory, Whether you are a fashion student building your first collection, a boutique owner placing fabric orders, or simply a woman who wants to invest in a wardrobe that feels relevant for longer than one month. This and more from PAM Aunty..Her boutique was the kind you were referred to. She had dres

omemy tutorials
Mar 1610 min read


Macrame: The Art of Beautiful Knots
Macrame has been quietly hanging around for centuries, watching humans tie, twist & transform cords into art. That trendy wall hanging or that plant hanger in the café corner. But I'm much more than a home décor trend. I'm a storyteller of knots—literal and metaphorical. What makes me special is how I'm made. I'm not rushed. I can't be mass-produced with soul intact. I require presence, patience, and a willingness to work with your hands until muscle memory takes over and med

omemy tutorials
Feb 1611 min read


Block Printing in Sanganer: A Traveler's Discovery
Dipping the border block into the dye paste, tapping off the excess on the rim of the container, then positioning the block precisely on the first chalk mark. He pressed down firmly and held for a three-count before lifting straight up.
The pattern transferred cleanly, every delicate line visible, the color even across the entire block. Jaipur and Sanganer became centers of this craft. Royal courts commissioned special designs—patterns so complex, they required twenty, thirt

omemy tutorials
Feb 316 min read


Screen Printing: When Your Design Business Hits Scale—A Graphic Designer's Journey from Digital to Physical Prints
This is screen printing. The ink penetrates into the fabric fibers, becoming part of the textile rather than just sitting on top. Result? Superior durability—these prints can withstand dozens of washes without fading or cracking. The colors are vibrant and opaque. once we've created the screen for your design, printing each additional unit is incredibly cheap and fast. Screen printing has a way of influencing design sensibilities. Bold graphics, clever use of limited color pa

omemy tutorials
Jan 2227 min read


Karuna's Treasure Trunk: Applique Stories Stitched in ‘Fabric on Fabric’!
Appliqué- The art of stitching fabric pieces onto a base fabric to create pictures and patterns. Each culture developed appliqué for different reasons, sometimes to make fabric go further during hard times, sometimes for ceremony, sometimes simply for beauty. But everywhere, it served the same purpose—to save fabric, to tell stories, to create something beautiful from scraps. In appliqué, you layer stories, one on top of another, building depth and dimension. The smallest pie

omemy tutorials
Jan 49 min read


Where Do Craft Ideas Really Come From? (And Why It Matters)
When you understand where craft information comes from, when you actively seek both breadth (secondary sources) and depth (primary sources), when you organize what you learn and synthesize it into creative choices, when you acknowledge the traditions and makers you're learning from—that's when your work develops its own authentic voice. The best textile crafts aren't just skillfully executed—they're thoughtfully informed.

omemy tutorials
Oct 5, 202520 min read


The Sewing Sequence Secret: From Pattern to Perfect Fit
Sequential sewing isn't about being rigid; it's about building success upon success, creating garments that fit beautifully and last for years. Whether you're constructing a simple tunic or an elaborate evening gown, these principles remain your trustworthy foundation. Take it step by step, stitch by stitch, and watch your skills - and your wardrobe - transform!

omemy tutorials
Sep 11, 20257 min read


The Great Sustainable Fashion Con: How You're Being Misled About What Makes Clothes Truly Eco-Friendly
The sustainability of our clothes depends less on whether they come from plants or petroleum byproducts, and more on how we use, care for, and dispose of them.
Sometimes the things we're told are villains are actually heroes in disguise – we just need to learn how to use their superpowers responsibly.

omemy tutorials
Jul 10, 20257 min read


Visual Merchandising: The Silent Stylist That Sells
Visual merchandising is much more than just arranging clothes on a rack. When you walk past a fashion boutique and suddenly find yourself stepping inside without planning to — that’s not a coincidence. That’s visual merchandising doing its job. For fashion students, understanding this invisible art is as important as knowing how to cut a pattern or drape a dress. Let’s take a journey through the key questions every aspiring fashion creative should ask — and answer — about the

omemy tutorials
Jun 4, 20258 min read


Uncovering the Art of Wax Batik: A Journey through Resist Dyeing and Cultural Traditions
By understanding the process of resist dyeing in wax batik, the tools and materials used, and the rich traditions surrounding this craft,

omemy tutorials
Feb 11, 20258 min read


Exploring the Art of Weaving Fabrics: Understanding the Process, Equipment, and Types of Looms
Weaving is an ancient craft that has been practiced for thousands of years, serving as one of the primary techniques in fabric formation.

omemy tutorials
Jan 22, 202511 min read


Evolving Wardrobe - Can Clothes Swaps Create Change and Movement towards the Growth of a Sharing Economy?
Evolving Wardrobe is revolutionary project. We have more disposable income to spend on fashion our environmental currency is depleting fast

Ghislaine Walker
Oct 7, 20249 min read


Consume OR Sustain OR Consume to Sustain? Can Fashion ever be Sustainable in the true sense?
Truly sustainable fashion must address a wide range of environmental and social impacts across the entire product lifecycle

omemy tutorials
Sep 25, 202412 min read


Embracing Textile Waste: From Trash to Treasure
Textile waste - a global issue that has been looming over the fashion industry. With sustainability and circular economy, there is hope.

omemy tutorials
Aug 6, 20248 min read


A Colorful Encounter: Rang and Birangi's Tie-Dye/Shibori Adventure
Shibori in Japan, Bandhej in India, and Tie-dye, you bind, stitch, fold, or twist the fabric areas to resist dye before dyeing it.

omemy tutorials
May 28, 202412 min read


JOD-Threading Circularity in Heirloom for Sustainable Fashion
Priyanka Raajiv's 'JOD' is a pioneering fashion initiative that combines fashion, elegance, and social responsibility in its designs.

Priyanka Raajiv
Apr 18, 20248 min read
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