Lifelong-Learning for Personal Development

You can have the most beautiful product in the world, but if you don't know who needs it, why they need it, and how to reach them, you're just creating expensive inventory that gathers dust.Customer profiling is survival for small businesses.Customer profiling isn't about limiting your market—it's about understanding it enough to serve it well. Before you invest another rupee in marketing,before you design another product,before you write another social media caption—create y

The right price isn't the highest price you can charge or the lowest price that attracts customers. It's the price that reflects your value, covers all your costs (direct AND indirect), ensures sustainable profit, and matches the expectations of your target market. Find that sweet spot, and you've found your recipe for success. And never forget Maya's hard-learned lesson: If you don't calculate your indirect costs, you're not running a business – you're running an expensive

define your vision, mission, and values. Write them down. Put them on your website. Let them guide every piece of content you create, every decision you make. Because in the chaotic, overwhelming world of running a small business—especially when you're fighting to be noticed with limited resources—these statements are your unfair advantage. They're your North Star, your compass, your roadmap to building a business that stands out and survives. Because clarity attracts. Con

Success isn't just about having a great product or working hard – it's about clearly understanding where every rupee goes and ensuring that the business equation works in your favor. Every successful business owner must master the art of budgeted costing because, in the end, businesses that don't understand their true costs, direct vs indirect costs, fixed vs variable costs, cot objects and cost drivers, magic number, costing approach, don't survive, no matter how good their

Visual merchandising is much more than just arranging clothes on a rack. When you walk past a fashion boutique and suddenly find yourself stepping inside without planning to — that’s not a coincidence. That’s visual merchandising doing its job. For fashion students, understanding this invisible art is as important as knowing how to cut a pattern or drape a dress. Let’s take a journey through the key questions every aspiring fashion creative should ask — and answer — about the

Textile waste - a global issue that has been looming over the fashion industry. With sustainability and circular economy, there is hope.

Performance Marketing levels playing field gives you the opportunity to compete with big businesses, drives the success of your small biz.

Branding should be integrated in every function of your business. Create an identity by branding & position its value in customer’s mind!

Marketing is indeed very important for businesses of any scale. How would people buy from you if they do not know you are selling something?

Do you want to Turn your Idea into a Microbusiness but not sure How to begin / where to start? Am I equipped enough? What will I need?

Dead stock is the most significant villain in any fashion retailer's success story. Managing this villain strategically can improve profits

Emergent digital techniques use power of internet to ensure that product/service is visible to customer just when they are thinking of it.

Visual language can be defined as communication of an idea, concept or theme by using the right visual elements like colour, shape, texture

The purpose of managing online reputation of a business is to ensure that a business maintains a positive & encouraging profile on internet.

Email marketing is an effective digital advertising technique for reengaging customers and build relationship with your customers.

Measuring effectiveness of digital promotion activity for business should be done by measuring 3 parameters @ every level ofmarketing funnel

Graphic Design for Social Media & other Digital Advertising is a fine combination of graphic design principles & promotion content features

Identify Specific Business Objectives & Right Combination of Digital Media for Business Promotion.

The biggest lesson that I’ve learned is that fashion is this tightrope where you have to be consistent but inconsistent. What are the Principles of Fashion? How do I decide my fashion business inventory? How to decide what to stock in my store/boutique?