The right price isn't the highest price you can charge or the lowest price that attracts customers. It's the price that reflects your value, covers all your costs (direct AND indirect), ensures sustainable profit, and matches the expectations of your target market. Find that sweet spot, and you've found your recipe for success. And never forget Maya's hard-learned lesson: If you don't calculate your indirect costs, you're not running a business – you're running an expensive hobby that's slowly

define your vision, mission, and values. Write them down. Put them on your website. Let them guide every piece of content you create, every decision you make. Because in the chaotic, overwhelming world of running a small business—especially when you're fighting to be noticed with limited resources—these statements are your unfair advantage. They're your North Star, your compass, your roadmap to building a business that stands out and survives. Because clarity attracts. Confusion repels.

When you understand where craft information comes from, when you actively seek both breadth (secondary sources) and depth (primary sources), when you organize what you learn and synthesize it into creative choices, when you acknowledge the traditions and makers you're learning from—that's when your work develops its own authentic voice. The best textile crafts aren't just skillfully executed—they're thoughtfully informed.