You can have the most beautiful product in the world, but if you don't know who needs it, why they need it, and how to reach them, you're just creating expensive inventory that gathers dust.Customer profiling is survival for small businesses.Customer profiling isn't about limiting your market—it's about understanding it enough to serve it well. Before you invest another rupee in marketing,before you design another product,before you write another social media caption—create your customer profile

The right price isn't the highest price you can charge or the lowest price that attracts customers. It's the price that reflects your value, covers all your costs (direct AND indirect), ensures sustainable profit, and matches the expectations of your target market. Find that sweet spot, and you've found your recipe for success. And never forget Maya's hard-learned lesson: If you don't calculate your indirect costs, you're not running a business – you're running an expensive hobby that's slowly

define your vision, mission, and values. Write them down. Put them on your website. Let them guide every piece of content you create, every decision you make. Because in the chaotic, overwhelming world of running a small business—especially when you're fighting to be noticed with limited resources—these statements are your unfair advantage. They're your North Star, your compass, your roadmap to building a business that stands out and survives. Because clarity attracts. Confusion repels.