Lifelong-Learning for Personal Development

The right price isn't the highest price you can charge or the lowest price that attracts customers. It's the price that reflects your value, covers all your costs (direct AND indirect), ensures sustainable profit, and matches the expectations of your target market. Find that sweet spot, and you've found your recipe for success. And never forget Maya's hard-learned lesson: If you don't calculate your indirect costs, you're not running a business – you're running an expensive

define your vision, mission, and values. Write them down. Put them on your website. Let them guide every piece of content you create, every decision you make. Because in the chaotic, overwhelming world of running a small business—especially when you're fighting to be noticed with limited resources—these statements are your unfair advantage. They're your North Star, your compass, your roadmap to building a business that stands out and survives. Because clarity attracts. Con

Success isn't just about having a great product or working hard – it's about clearly understanding where every rupee goes and ensuring that the business equation works in your favor. Every successful business owner must master the art of budgeted costing because, in the end, businesses that don't understand their true costs, direct vs indirect costs, fixed vs variable costs, cot objects and cost drivers, magic number, costing approach, don't survive, no matter how good their

Textile waste - a global issue that has been looming over the fashion industry. With sustainability and circular economy, there is hope.

Performance Marketing levels playing field gives you the opportunity to compete with big businesses, drives the success of your small biz.

Branding should be integrated in every function of your business. Create an identity by branding & position its value in customer’s mind!

Marketing is indeed very important for businesses of any scale. How would people buy from you if they do not know you are selling something?

Photography comes from the Greek for drawing with light, and light is the single most important element within photography.

Do you want to Turn your Idea into a Microbusiness but not sure How to begin / where to start? Am I equipped enough? What will I need?

Dead stock is the most significant villain in any fashion retailer's success story. Managing this villain strategically can improve profits

Emergent digital techniques use power of internet to ensure that product/service is visible to customer just when they are thinking of it.

The purpose of managing online reputation of a business is to ensure that a business maintains a positive & encouraging profile on internet.

Email marketing is an effective digital advertising technique for reengaging customers and build relationship with your customers.

Measuring effectiveness of digital promotion activity for business should be done by measuring 3 parameters @ every level ofmarketing funnel

Identify Specific Business Objectives & Right Combination of Digital Media for Business Promotion.