Generative Engine Optimization (GEO) is the practice of structuring your business content so that AI search engines such as Google's AI Overviews, Perplexity AI, and Bing Copilot; retrieve, understand, and cite your website when answering a customer's question.
Unlike traditional SEO, which aimed to rank your link at the top of a list, GEO aims to make your content the trusted source the AI uses to build its answer directly. For microbusiness owners, this is the most import
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