define your vision, mission, and values. Write them down. Put them on your website. Let them guide every piece of content you create, every decision you make. Because in the chaotic, overwhelming world of running a small business—especially when you're fighting to be noticed with limited resources—these statements are your unfair advantage. They're your North Star, your compass, your roadmap to building a business that stands out and survives. Because clarity attracts. Confusion repels.

When you understand where craft information comes from, when you actively seek both breadth (secondary sources) and depth (primary sources), when you organize what you learn and synthesize it into creative choices, when you acknowledge the traditions and makers you're learning from—that's when your work develops its own authentic voice. The best textile crafts aren't just skillfully executed—they're thoughtfully informed.

the quality of your AI results has very little to do with how sophisticated the AI is, and everything to do with how well you design your prompt. A perfectly crafted prompt can turn a mediocre AI tool into your most valuable assistant, while a poorly designed prompt will leave even the most advanced AI giving you frustratingly generic responses. We're all about to discover something equally transformative – the art of prompting. Once you master this skill, your relationship with AI will change.